Ashley’s love for Knoxville’s outdoor spaces and the vibrant energy of its community inspired her to create Knoxville Movement Collective. She’s passionate about sharing her love of Knoxville—getting outside, living a healthy lifestyle, and fitness with others.

Outside of KMC, you’ll often find Ashley at a brewery, checking out new coffee shops, playing guitar (poorly), or out on a ride with her road bike. Originally from Georgia, about 30 minutes north of Atlanta, she’s a huge Braves fan and has run several races with the Atlanta Track Club. Growing up, Ashley was a competitive figure skater until she was 14. She also raced with a cycling team in Georgia, participated in crit races and triathlons as a kid, and is now getting back into triathlons as an adult.

Ashley moved to Knoxville in 2019 to pursue her Business Analytics degree at UTK. After the pandemic, she started working full-time and is finishing her degree part-time (almost done!). With a diverse background in leadership, marketing, technical, and sales roles, she’s leveraged her skills to bring KMC to life and turn it into a fun, supportive community!

MEET ASHLEY

A woman with long brown hair and blue eyes smiling outdoors with trees and a river in the background.
A woman in athletic clothing and a cap is kissing a gold medal with '13.1' on it, in front of a maroon background with event logos and banners for the Invesco QQQ Thanksgiving Day Half Marathon.
A woman in a white t-shirt, ripped denim shorts, and patterned cowboy boots, holding a drink, standing against a wooden fence at an outdoor event.
Two women taking a selfie at a street event, holding drinks, with a brick wall and event booths in the background.

ASHLEY JOHNSTON

FOUNDER

EMAIL
INSTAGRAM

🏡 HOMETOWN

SUGAR HILL, GA

💫 ZODIAC SIGN

GEMINI

☕️ GO-TO COFFEE ORDER

ICED ALMOND MILK LATTE

🎧 RUNNING PLAYLIST

ASHLEY’S CURRENT RUNNING PLAYLIST

🐾 PETS

BEVERLY (CHIHUAHUA) & CIDER (CAT)

🌳 FAVORITE WAY TO GET OUTSIDE

RUNNING OR PADDLEBOARDING

🏃‍♀️ FAVORITE RACE

AJC PEACHTREE ROAD RACE

📣 FAVORITE SPORTS TEAMS

BRAVES, VOLS

📺 FAVORITE TV SHOW

SUCCESSION & SEVERANCE

📍FAVORITE SPOTS IN KNOXVILLE

K-BREW, BROTHER WOLF, NEYLAND STADIUM, & SEQUOYAH HILLS

MEET THE LEADERS BEHIND THE MOVEMENT

  • A young man with short dark hair, a goatee, and wearing a light gray button-up shirt, smiling outdoors in a green park with trees and a lake in the background.

    Nate Chappell

    Chief Operating Officer

  • A young woman smiling outdoors with green trees and grass in the background.

    Maria Zolkowski

    Chief Experience Officer

  • A man with curly gray hair, a mustache, and a goatee smiling outdoors, wearing a blue striped sleeveless athletic shirt with multicolored stripes and a small logo.

    Eric Ruckart

    Chief Technology Officer