Ashley’s love for Knoxville’s outdoor spaces and the vibrant energy of its community inspired her to create Knoxville Movement Collective. She’s passionate about sharing her love of Knoxville—getting outside, living a healthy lifestyle, and fitness with others.
Outside of KMC, you’ll often find Ashley at a brewery, checking out new coffee shops, playing guitar (poorly), or out on a ride with her road bike. Originally from Georgia, about 30 minutes north of Atlanta, she’s a huge Braves fan and has run several races with the Atlanta Track Club. Growing up, Ashley was a competitive figure skater until she was 14. She also raced with a cycling team in Georgia, participated in crit races and triathlons as a kid, and is now getting back into triathlons as an adult.
Ashley moved to Knoxville in 2019 to pursue her Business Analytics degree at UTK. After the pandemic, she started working full-time and is finishing her degree part-time (almost done!). With a diverse background in leadership, marketing, technical, and sales roles, she’s leveraged her skills to bring KMC to life and turn it into a fun, supportive community!
MEET ASHLEY
ASHLEY JOHNSTON
FOUNDER
🏡 HOMETOWN
SUGAR HILL, GA
💫 ZODIAC SIGN
GEMINI
☕️ GO-TO COFFEE ORDER
ICED ALMOND MILK LATTE
🎧 RUNNING PLAYLIST
ASHLEY’S CURRENT RUNNING PLAYLIST
🐾 PETS
BEVERLY (CHIHUAHUA) & CIDER (CAT)
🌳 FAVORITE WAY TO GET OUTSIDE
RUNNING OR PADDLEBOARDING
🏃♀️ FAVORITE RACE
AJC PEACHTREE ROAD RACE
📣 FAVORITE SPORTS TEAMS
BRAVES, VOLS
📺 FAVORITE TV SHOW
SUCCESSION & SEVERANCE
📍FAVORITE SPOTS IN KNOXVILLE
K-BREW, BROTHER WOLF, NEYLAND STADIUM, & SEQUOYAH HILLS
MEET THE LEADERS BEHIND THE MOVEMENT
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Nate Chappell
Chief Operating Officer
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Maria Zolkowski
Chief Experience Officer
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Eric Ruckart
Chief Technology Officer